- Sensory technology – the quality and taste must be convincing.
- Packaging design with sustainability in mind – the presentation and communication of the product should be coherent, fun and convey the most important USPs.
- Degree of innovation and unique selling points – The product must offer something new, use new raw materials that have not previously existed in Austria or Europe, recycle residual materials, develop new uses or use residual materials sensibly.
SHORTLIST: FARM & CRAFT – THE ORGANIC SOY SAUCE
After the successes of the Viennese spice in 2018 and the Chickpea misos last year, we have ours in 2022 Organic soy sauce sent into the race for product of the year. The quality convinced the jury and so the soy sauce was chosen Shortlist in the Farm & Craft category chosen. Unfortunately the competition was too strong this year and we were unable to win the coveted prize.
We are very pleased with our placement on the shortlist, with the large amount of positive feedback from the jury. We want to launch an innovation next year and are, as always, in good spirits.
In any case, we congratulate the winner of the Organic Product of the Year 2023 in the Farm & Craft category, our fermentation colleague and colleague from Luvi ferments to their well-deserved award!